MARKETING MANAGER
The Brand Marketing Manager plays a key role in driving Floralpunk’s brand awareness in Vietnam market in both social & offline activities, leading all brand campaigns, new product launches, PR communication, and marketing calendar planning & execution.
This role ensures the brand’s creative direction is aligned with sales goals, maintaining strong gross profit, managing marketing budgets, and leading reporting across all channels.
The Brand Marketing Manager works closely with Online commercial & Retail teams to ensure alignment between brand building and revenue performance, develop integrated promotion, PR, and marketing initiatives aimed at driving sales performance across channels.
Key Responsibilities
1. Brand Revenue & Profitability
- Plan brand campaigns that generate revenue while maintaining GP targets.
- Collaborate with the Online Commercial & Retail team to balance branding activities with commercial performance, pricing, and promotion strategies.
2. Marketing Planning & Reporting
- Build the marketing calendar and campaign roadmap on a monthly, quarterly, and annual basis.
- Lead marketing reporting — track KPIs, campaign performance, and marketing ROI.
- Oversee digital performance tracking, including Facebook Ads, social engagement, and campaign efficiency metrics.
3. Product Launches & Campaign Execution
- Lead strategy plan and execution for new product launches across all touchpoints.
- Develop 360° campaigns combining digital, PR, influencer, and retail activations.
- Ensure creative alignment with the Creative Director/ MD and consistency across media channels.
4. PR, Communications & Brand Partnerships
- Manage press and media relations, including story pitching, event coverage, and collaborations.
- Develop and maintain relationships with influencers, KOLs, and key media partners.
- Lead brand partnerships and collaborations that enhance brand positioning and visibility.
- Prepare press kits, brand decks, and communication materials for PR partners.
5. Promotion Calendar & Budget Management
- Build and manage the promotion calendar in coordination with the Online Commercial & Retail team to avoid channel conflict.
- Oversee all marketing and PR budgets, ensuring efficient cost control.
- Review and approve vendor contracts, influencer payments, and campaign costs.
- Track ROI per campaign to guide future spending decisions.
6. Offline Retail & Brand Experience
- Develop retail marketing activities to enhance in-store experience and footfall.
- Coordinate with retail team for visual merchandising, in-store promotions, and local events.
- Ensure all retail materials (POSM, displays, packaging) align with brand direction.
7. Cross-Team Collaboration
- Work closely with:
a) Online Commercial Manager → to align brand campaigns with performance and revenue goals.
b) Finance → for marketing budget tracking and forecasting.
c) Retail, Creative & PR teams → for seamless execution and storytelling.
- Participate in monthly and quarterly business reviews to share marketing insights and plans.
Key KPIs
- Direct channel traffic growth (Retail, Website, Social Commerce).
- Gross profit margin maintenance.
- Marketing ROI and cost efficiency.
- Campaign performance and FB Ads metrics.
- PR visibility, influencer impact, and brand partnership value.
- Timely and effective execution of the brand marketing calendar.
Job requirements
- 5 – 7 years experience in brand or marketing management within fashion, retail, or lifestyle industries.
- Strong balance between creative direction and data-driven decision making.
- Experienced in marketing planning, reporting, and digital performance review (esp. FB Ads).
- Strong understanding of PR, influencer marketing, and brand collaborations.
- Skilled in budgeting, contract negotiation, and cross-department coordination.
- Collaborative, organized, and able to lead multiple projects under tight timelines.
Benefits
- Salary: Negotiable
- 13th month salary based on labour regulations
- KPI bonus
- SI, HI contributions in accordance with company regulations for each position
- Training programs aligned with job requirements
